Kirum Herbal Tea highly successful at the Pepper Festival

On June 25 and 26, Rochecorbon, a small town in the Indre-et-Loire department in central France, hosted the second edition of the Festival des Poivres. Why a Pepper Festival in the heart of the Vouvray vineyard? Simply because this town is the birthplace of the organizer, Terre Exotique, of which Confirel and its Organic PGI Kirum Kampot pepper are long-time partners.

This unique event, free and open to all, aims to promote the origins, cultures, specificities and uses of peppers and berries that Terre Exotique has been committed to discovering for over twenty years, thus connecting civilizations and gastronomy. The sharing of knowledge was at the heart of this great cultural and joyful gathering that placed pepper at the confluence of numerous disciplines as  travel, botany, gastronomy and history.

Alongside our Organic PGI Kirum pepper, visitors were able to discover the flavors of peppers from Brazil, Cameroon, Congo, Ethiopia, Nepal, Chile, Vietnam, India, Tasmania, Iran and the Basque Country.

Dr. Hay Ly Eang, founder of Confirel, wanted to represent the company in person to acknowledge Terre Exotique’s commitment to promoting our products. In addition to our pepper, Dr. Hay Ly Eang also presented the Kirum range of herbal teas to the public, which aroused great enthusiasm among the audience.

“This excellent reception of Kirum Herbal Tea makes me happy because these herbal teas express, together with pepper, the unique personality of Confirel which is to put on the market original products demonstrating this idea that a good diet is good for health”, underlined Dr. Hay. “The pepper tree starts by giving flowers which contain very little piperine but a lot of polyphenols, which is good for the protection of cells and the elimination of toxins. It is from these inflorescences that we produce the Herbal Tea range, the first product from Cambodia to be protected by an international patent. Then comes the pepper plant berry which contains more piperine but less polyphenols than the flowers and is therefore excellent for cooking. This complementarity is a major asset that did not escape Erwann de Keros, the founder of Terre Exotique, who will market the entire range of condiments from Confirel.”